1. I am Peter Murray and I am best at landscaping and making people's yard look great. My aspirations are to start a lawn company and grow it to be the most successful lawn company in Tampa. I am sure that starting the company and growing it to be the biggest will take a huge toll on my personal life. I would be willing to sacrifice that to make it successful.
2. I will offer my services to make their lawn perfect and up to their standards. I will cut lawns, blow off decks and driveways, clean gutters, and trim trees. I will do anything at their house involving landscaping that they need.
3. I would love to service wealthy clients in the South Tampa area. They are always on the run and do not have the time to take care of their own lawn. They also have the money to pay someone else to do their yard.
4. My customers all have the same thing in common. Time is the most valuable asset. They do not have time to do their own yard. They have the disposable income and they are willing to pay someone else to do it so they can spend time on other things they find more important.
5. Honestly there is not much that separates one landscaping service from another. The only things I can think of is exceptional customer service, incentives for discounted or free service, and hard work.
I originally was under the impression that I had thought of every aspect of this business. It is obvious that I have not. Before this exercise I did not think of what would separate me from other landscaping businesses. I will think long and hard and try to think of every aspect of this business.
Peter,
ReplyDeleteThat was a concern I would've had for a landscaping business, what is going to separate you from the others, but it seems you are addressing that and I agree with your assessment. Time is valuable and more and more people are now leaning towards paying the price to have their lawn mowed, especially in Florida where it can be miserably hot.
Hey there, Peter, great work here. You completely addressed the one question I had about your business that was what set you apart from others. Exceptional customer service. You did a very good job of identifying your potential customers. You narrowed down geographically where your service would reach. You also determined the exact social demograpahic you would need to reach; wealthy people in South Tampa.
ReplyDeleteHi, Peter. This is a good post. I've gotten some good information on you, your problem, and your solution, which I believe is something every buyer needs to know. This is definitely a great start for someone interested in your product or business. After this post, I definitely would invest in your business and product.
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