Friday, October 26, 2018
18A-Create a customer avatar
My customer would be working adults that do not have time to take care of their own yard. They would be wealthy people that do not mind paying for someone else to do their lawn work. Their hobbies would be book club and golfing. The wife will be watching Dr. Oz and the husband will be watching Sports Center. I would say that the wife drives a white Mercedes SUV and the husband drives a silver Tesla sedan. They absolutely have children and the wife takes them to school and their after school activities. The husband works long hours and gets home late at night and leaves early in the morning. These customers only have time on the weekend to do their lawn work...but they have everything else to do too. They have to do other chores like laundry and grocery shopping. If they can pay somebody to take care of the yard work they will. I do not have anything in common with this avatar because I am willing to just do the yard work myself because I have the time to take care of it myself.
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I can completely agree with your customer assessment here, Peter. Your average customer will likely not have the time, or the resources, to properly care for their lawn themselves. They also have other obligations on the weekend that include other chores and family events. I think you have the perfect opportunity for that in your region, and need to capitalize on that.
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